Challenging Stereotypes
An international awareness campaign, led by CoorDown, is making waves ahead of World Down Syndrome Day. The campaign, titled “ASSUME THAT I CAN,” confronts negative biases faced by individuals with Down syndrome. Canadian actress Madison Tevlin takes center stage, highlighting the low expectations society often holds for people like her. In a powerful video, she urges viewers to rethink assumptions and embrace the potential of those with Down syndrome.
Empowering Voices
Tevlin’s portrayal of independence – from enjoying a night out to pursuing education and living autonomously – sends a resounding message. The collaboration between CoorDown and global Down syndrome organizations aims to spark crucial conversations about inclusivity and respect. Kandi Pickard, president of the National Down Syndrome Society, emphasizes the need to challenge preconceived notions and amplify the voices of individuals with disabilities.
Celebrating Diversity
World Down Syndrome Day, recognized annually by the United Nations, celebrates the uniqueness of individuals with Down syndrome. CoorDown’s social media showcases success stories of individuals breaking barriers and reshaping perceptions. From becoming CEOs and models to advocating for legislative change, individuals like Mia Armstrong and Sofía Jirau redefine what it means to live with an intellectual disability.
Redefining Boundaries
Inspired by a powerful speech at the UN in 2019, the current campaign reflects on the impact of stereotypes and low expectations on individuals with intellectual disabilities. By assuming competence and fostering inclusivity, the narrative around Down syndrome is shifting. Tevlin’s own journey challenges societal stereotypes, emphasizing that individuals should be defined by their passions and aspirations, not by their disabilities.