Building on a Global Following
Netflix executives took a risk when they decided to produce a live-action adaptation of the popular manga “Yu Yu Hakusho.” However, with its built-in audience and global following, the show became an instant hit upon its release on December 14. It quickly became the most-watched non-English-language show for the week of December 18 to 24, generating 6.2 million views and ranking in the top 10 for non-English-language TV in 80 countries on Netflix. The show’s premiere also broke records in Japan, with 14,000 simultaneous viewers and over 4 million views by December 19.
Anime and Manga’s Rising Popularity
Live-action adaptations of manga and anime have historically struggled in Hollywood. However, recent adaptations like “Yu Yu Hakusho” and “One Piece” have been embraced by global audiences. Netflix recognizes the potential in these franchises, as they attract both long-time fans and new viewers who are discovering anime through streaming services. With its push into manga and anime, Netflix has released over 10 TV and film adaptations based on popular Japanese manga or anime as global originals. The streaming giant has also produced its own original anime content, further expanding its presence in the genre.
Investing in a Growing Market
Netflix’s investment in manga and anime adaptations is driven by the large global audiences already built around these stories. For example, “One Piece,” a serialized comic that has sold over 516 million copies in 61 countries, became the most-watched English-language show on Netflix in its first week, garnering 18.5 million views. These productions come with a hefty price tag, with the budget for “One Piece” estimated at approximately $20 million per episode. However, the investment pays off, as Netflix’s subscriber growth and retention strategies heavily depend on international markets.
Challenges and Successes
Producing live-action adaptations of manga and anime comes with its challenges. Winning over publishers and authors who are unfamiliar with the Hollywood production process can be difficult. However, Netflix has been successful in building trust by presenting detailed story bibles and collaborating closely with the creators of the original material. Technological advancements have also made it easier to bring manga characters and their fantastical superpowers to life on screen. Visual effects have become more sophisticated, allowing for more realistic portrayals of demons and monsters.
A Passionate Fanbase
Not all anime and manga adaptations have been successful in the past, and winning over long-time fans can be tough. Netflix faced criticism with its live-action adaptation of “Cowboy Bebop,” as fans wanted to see a true representation of the beloved characters. However, with projects like “One Piece,” Netflix learned the importance of staying true to the characters’ DNA and behavior. Maintaining the essence of the source material is key to winning over passionate fans.
In conclusion, Netflix’s foray into live-action adaptations of manga and anime has proven successful. With a large global following and a growing demand for anime content, Netflix continues to invest in this genre, attracting both new viewers and long-time fans. As the streaming giant expands its library of manga and anime adaptations, it solidifies its position as a leader in the industry.