Google Funds Ad Campaign Against Legislation
A 30-second video ad financed by Google urged Californians to oppose legislation that would require tech giants like Google and Facebook to pay news publishers. The ad, paid for by the California Taxpayers Assn., stated that it was financially backed by the association. However, filings reveal that Google had actually provided $1.2 million in funding for the campaign.
Surge in Lobbying Spending by Google
Google’s lobbying spending in California soared to a record-high $1.5 million between January and September, surpassing its previous spending of $187,434 during the same period last year. The tech giant’s lobbying efforts have intensified as it seeks to influence lawmakers on issues surrounding the protection of young people, journalists, and other workers from the challenges posed by social media sites and emerging technologies.
Google’s Opposition to Assembly Bill 886
Google’s lobbying efforts primarily revolve around fighting Assembly Bill 886, also known as the California Journalism Preservation Act. The bill aims to compel tech companies to negotiate payments to news organizations for their content displayed on digital platforms. Supporters argue that this would help sustain local news outlets, which have been struggling financially due to competition from tech companies for advertising revenue. However, opponents, including Google, claim that it would benefit large publishers and hinder users’ access to diverse news sources.
Google’s Dominance in Lobbying Expenditures
Data from the California secretary of State’s office reveals that Google outspent other tech giants like Facebook, Meta (formerly Facebook parent company), Amazon, and Apple in lobbying efforts. However, Google’s spending in this area still trailed behind major players like AT&T, Waymo, McDonald’s, and energy companies such as Chevron.
Google’s Lobbying Beyond Advertising
In addition to advertising campaigns, Google engaged in other lobbying activities. It held meetings with California Governor Gavin Newsom and State Senator Ben Allen to discuss legislative matters and its initiatives related to economic growth, small business support, cybersecurity, and protecting online information.
Debate and Future of Assembly Bill 886
The debate surrounding Assembly Bill 886 continues, with the legislation currently on hold until next year. Advocacy groups on both sides have utilized advertising to sway public opinion and gain support for their positions. Lawmakers acknowledge the complexities of the bill and have concerns about its enforcement and impact on minority groups and local publications. However, they remain optimistic that a revised version of the bill will eventually pass and hold tech platforms accountable for their role in supporting credible journalism.